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Creative Award
New York, United States
Volvo Trucks - "Volvo Trucks - The Ballerina Stunt (Live Test 1)" by ANDY Awards 2016

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TitleVolvo Trucks - The Ballerina Stunt (Live Test 1)
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks
PostedAugust 2012
Product FH Series
Business Sector Trucks, Pick-Up Trucks
Media Type Web Film
AI Description In the advertisement titled "Volvo Trucks - The Ballerina Stunt (Live Test 1)," a breath-taking stunt unfolds on a closed highway in Vrgorac, Croatia. The ad showcases a daring tightrope walk executed on a line stretched between two speeding Volvo trucks. The scene is sunlit, capturing the majestic landscape of rugged mountains and open roads. With the thrill of potential danger, the accomplished tightrope walker attempts to cross from one truck to the other before both reach a looming tunnel. Professional drivers maintain perfect precision throughout the high-speed act, demonstrating the groundbreaking stability and control of Volvo's new FH Series. The action is carefully captured from various angles by a helicopter and multiple cameras, enhancing the drama and excitement. The ad emphasizes human courage, focus, and the precise engineering of the trucks, inviting viewers into an exhilarating spectacle that assures product reliability and innovation.
Post Production
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Art Director
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