American Greetings - "The World's Toughest Job" by ANDY Awards 2015
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American Greetings - "The World's Toughest Job"
- Brand: American Greetings
- Country: United States
- Advertiser: American Greetings
| Title | The World's Toughest Job |
| Agency | MullenLowe Global |
| Campaign | The World's Toughest Job |
| Advertiser | American Greetings |
| Brand | American Greetings |
| Date of First Broadcast/Publication | 2014 / 4 |
| Business Sector | Online Retail, E-store |
| Media Type | Web Film |
| Length | |
| AI Description | The ad presents a series of video interviews conducted over webcam. Applicants inquire about a job titled 'Director of Operations.' As the interviewer describes the job's extreme demands—long hours, no pay, and exhaustive responsibilities—the applicants express disbelief and concern. The job turns out to be a mother's role, highlighting the tireless work mothers do without compensation. The ad ends with an emotional tribute to mothers, suggesting viewers make a card for Mother's Day and showing the American Greetings logo. |
| Chief Creative Officer | Mark Wenneker |
| Executive Creative Director | Tim Vaccarino |
| Executive Creative Director | Dave Weist |
| Creative Director | Jon Ruby |
| Agency Producer | Vera Everson |
| Associate Creative Director, Copy | Andrea Mileskiewicz |
| Associate Creative Director, Art | Blake Winfree |
| Director of Integrated Production | Liza Near |
| Head of Broadcast | Zeke Bowman |
| Production Company | Caviar Films Los Angeles |
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