Beats by Dre - "LeBron James in Re-Established 2014" by ANDY Awards 2015
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Beats by Dre - "LeBron James in Re-Established 2014"
- Brand: Beats by Dre
- Country: United States
- Advertiser: Beats Electronics LLC.
| Title | LeBron James in Re-Established 2014 |
| Agency | R/GA |
| Campaign | Re-Established 2014 |
| Advertiser | Beats Electronics LLC. |
| Brand | Beats by Dre |
| Date of First Broadcast/Publication | 2014 / 10 |
| Product | Powerbeats2 Wireless |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Story | The words “Akron Est. 1984” are inked on LeBron James’ body. Moving back to Cleveland in 2014 is the re-establishment of his legacy in Northern Ohio. He now embarks on the next and greatest chapter of his career. This offseason, with Powerbeats2 Wireless, LeBron has re-established his body through intense training. He’s also re-established his legacy and connections to the community in Akron. Powerbeats2 Wireless combines the emotion of Beats and the power of wireless to allow athletes to be free to test their limits and play as hard as they can. Uncover the stories that made LeBron James here: http://beats.is/LeBronPlaylist Shop Beats by Dre Powerbeats2 Wireless Earphones here: http://www.Powerbeats2Wireless.com Track: Take Me to Church by Hozier iTunes: http://beats.is/iHozierBeats Music: http://beats.is/bmHozier |
| Media Type | Television |
| Length | |
| AI Description | The ad opens with a scene of clouds and transitions to various urban landscapes, depicting the city of Akron. Signs like 'Welcome Home LeBron' evoke a sense of community and support. LeBron James is seen entering a gym, reflecting his dedication and connection to his hometown. He trains intensely, wearing the Powerbeats2 wireless headphones. The soundtrack 'Take Me to Church' by Hozier enhances the emotional depth of the visuals. The themes of hard work, legacy, and homecoming are prevalent, showcasing LeBron’s journey and re-establishment in Akron. The ad closes with the message 'Re-Established 2014,' tying his personal story to the brand's message of empowerment and strength. |
| CMO, Head of Global Marketing, Beats By Dre | Omar Johnson |
| Vp, Global Marketing, Beats By Dre | Jason White |
| Brand Marketing Director, Beats By Dre | Kevin O'Connor |
| Director of Advertising, Beats By Dre | Diallo Marvel |
| Executive Producer, Beats By Dre | Kerli Teo |
| Producer, Beats By Dre | Ana Julfayan |
| Post Production Producer, Beats By Dre | Cindy Chapman |
| Creative Director | William Esparza |
| Creative Director | Zach Hilder |
| Associate Creative Director | Lauren Smith |
| Group Creative Director | James Stephens |
| Account Supervisor | Marco Koenig |
| Production Company | The Sword Fight |
| Editing Company | Spot Welders |
| Art Director | Rance Randle |
| Copywriter | Kervins Chauvet |
| Editor | Leo Scott |
| Post-production Producer | Carolina Sanborn |