Gatorade - "Made in NY" by ANDY Awards 2015
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Gatorade - "Made in NY"
- Brand: Gatorade
- Country: United States
- Advertiser: PepsiCo Inc.
| Title | Made in NY |
| Agency | TBWA\Chiat\Day Los Angeles |
| Campaign | Made in NY |
| Advertiser | PepsiCo Inc. |
| Brand | Gatorade |
| Posted | April 2015 |
| Business Sector | Fruit Juices & Drinks |
| Media Type | Television |
| Length | |
| Soundtrack | My Way |
| AI Description | The ad features baseball icon Derek Jeter traversing New York City, engaging with fans in various locations. Shot in a nostalgic black-and-white style, it highlights Jeter's authentic connection to NYC and his fans as he bids farewell. As the emotive song 'My Way' plays in the background, Jeter is shown talking to fans, signing autographs, and interacting sincerely with New Yorkers, conveying a deep sense of community and mutual admiration. The ad transitions between iconic NYC landmarks, illustrating Jeter's enduring legacy, and closes with a powerful image of him waving to a cheering crowd at Yankee Stadium, reinforcing the emotion and gratitude that mark his farewell. The Gatorade logo concludes the piece, seamlessly tying the product to the celebrated sports legend in a city that shaped his career. |
| Executive Creative Director | Brent Anderson |
| Creative Director | Renato Fernandez |
| Senior Art Director | Dave Estrada |
| Senior Copywriter | Nick Ciffone |
| Executive Producer | Sarah Patterson |
| Assistant Producer | Garrison Askew |
| Account Director | Peter Ravailhe Ravailhe |
| Account Team | Sarah Lamberson |
| Account Team | Robyn Morris |
| Account Team | Erika Buder |
| Planning Team | Scott MacMaster |
| Account Executive | Martin Ramos |
| Planning Team | Rebecca Harris |
| Planning Team | Matt Bataclan |
| Production Company | Smuggler |
| Executive Producer | Lisa Tauscher |
| Director | Henry-Alex Rubin |
| DP | Enrique Chediak |
| Editing Company | Rock Paper Scissors |
| Editor | Damion Clayton |
| Singer | Frank Sinatra |
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