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ANDY Awards

Creative Award
New York, United States
Samsung Electronics Italy - "Samsung Smart Bikes" by ANDY Awards 2015

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TitleSamsung Smart Bikes
Agency
Campaign Samsung Smart Bikes
Advertiser Samsung
Brand Samsung Electronics Italy
PostedApril 2015
Business Sector Consumer Electronics & Audio-Visual
Media Type Case Study
Length
AI Description The Samsung Smart Bikes ad presents a cutting-edge bike that enhances rider safety through advanced technology. It begins with the Samsung Maestros Academy initiative, connecting traditional Italian craftsmanship with modern digital skills. The ad showcases Giovanni Pellizzoli, a renowned bike frame builder, collaborating with a young woman aspiring to open her bike shop. Together, they create the Samsung Smart Bike, which features built-in safety technology controlled by a Samsung smartphone. The bike projects a virtual lane using laser beams, increasing visibility and protection for urban cyclists. The innovative concepts and design are highlighted at Milan Design Week, emphasizing the blend of tradition and modernity in Italian design. The narrative underscores the transformative impact of technology on everyday life and urban safety.
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