Lego - "Everyday Is a New Creation" by ANDY Awards 2015
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Lego - "Everyday Is a New Creation"
- Brand: Lego
- Country: United States
- Advertiser: LEGO
| Title | Everyday Is a New Creation |
| Agency | School of Visual Arts |
| Campaign | Everyday Is a New Creation |
| Advertiser | LEGO |
| Brand | Lego |
| Posted | April 2015 |
| Business Sector | Toys & Games |
| Media Type | |
| AI Description | This ad by Lego showcases the transformation of a handful of colorful bricks into imaginative creations, such as houses, dinosaurs, and airplanes. Set against simple, clean backgrounds, each piece of Lego art is paired with humorous newspaper headlines, which imply new and exciting discoveries or innovations. The visuals emphasize the limitless possibilities and creativity encouraged by playing with Lego. The clean, minimalist layout with vivid colors draws attention to how a small number of pieces can create endless designs. The tagline, "Every Day Is a New Creation," captures the ad's playful spirit and inventive potential. |
| Creative Director | Jack Mariucci |
| Art Director/Copywriter | Yung Hyuk Lee |
| Art Director/Copywriter | Man Ki Kim |
| Art Director/Copywriter | Stephen Cho |
| Art Director/Copywriter | Christopher Groelle |