McDonald's - "McDonald's Ketchup Tray" by ANDY Awards 2015
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| Title | McDonald's Ketchup Tray |
| Agency | Sookmyung Women's University |
| Campaign | McDonald's Ketchup Tray |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | April 2015 |
| Business Sector | Restaurants & Fast Food |
| Media Type | |
| AI Description | The McDonald's Ketchup Tray advertisement showcases an innovative design for French fry packaging. The main visual displays a red McDonald's fries carton with a removable base used as a ketchup tray. This offers an easy way to enjoy fries with a dipping sauce without additional dishes. The ad's aesthetic is bold and modern, featuring McDonald's signature colors of red and yellow, with a focus on practicality and convenience. The layout is clean and minimalist, emphasizing the creative packaging solution. |
| Creative / Art Direction | Yeowool Kwon |
| Creative / Art Direction | Yunju Hwang |
| Creative / Art Direction | Youngbin Min |
| Instructor | Sungkwon Ha |
| Instructor | Seowon Park |