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ANDY Awards

Creative Award
New York, United States
Oceana - "Sea Legend" by ANDY Awards 2015

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TitleSea Legend
Campaign Sea Legend
Advertiser Oceana
Brand Oceana
Date of First Broadcast/Publication 2015 / 3
Business Sector Environmental & Ecological Issues
Tagline Act before it's too late. Protect what you love.
Media Type Web Film
Length
AI Description The advertisement "Sea Legend" by Oceana tells a poignant story about the disappearance of a once mighty sea creature, the "King of the Sea." The frames depict a stormy ocean setting, with dark, rolling clouds and fierce waves crashing against rugged cliffs. Seagulls soar over a turbulent sea where a fishing boat navigates the waves. Visuals of old fishing nets, hooks, and boats suggest a bygone era of abundant seas. A bearded man, symbolic of the seasoned fisherman, observes the ocean, capturing the ad’s message of loss and yearning for the past abundance. The imagery transitions from a stormy sea to contemplative scenes, as the man reflects on the absence of the "King of the Sea" while holding a can of tuna. The closing text urges viewers to "Act before it's too late" and "Protect what you love," underscoring the urgency of ocean conservation.
Production Company Panthalassa Content
Creative Director
Director Andreas Roth
Director of Photography (DOP)
Underwater Photography
Editor
Production Company
Music, Radio and Sound Design
Producer
Producer
Post Production