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ANDY Awards

Creative Award
New York, United States
Teatreneu - "Pay Per Laugh" by ANDY Awards 2015

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TitlePay Per Laugh
Agency
Campaign Pay Per Laugh
Advertiser Teatreneu
Brand Teatreneu
PostedJune 2014
Business Sector Cinemas & Theatres
Media Type Case Study
Length
AI Description This advertisement showcases Teatreneu's innovative response to increased tax on Spanish theatrical shows. With a clever "Pay Per Laugh" system, audience members are charged based on the number of times they laugh during a comedy show. The video creatively highlights the impact of tax changes and audience reduction, leading Teatreneu to adapt with an interactive solution. A mobile app tracks each laugh and calculates the total cost, capped at 80 laughs for 24 euros. This novel concept reinvigorated interest, increased spectators by 35%, and saw additional revenue. The ad emphasizes humor, creativity, and adaptability, with engaging visuals and a clear narrative of overcoming challenges in the art industry.
Technology and Programming Company
Lighting Director / Lighting
Advertising Manager
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Account Executive
Account Executive
Production Company
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Production Company Producer
Production Company Producer
Art Director
Art Director
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