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ANDY Awards

Creative Award
New York, United States
HBO Go - "Your Choice" by ANDY Awards 2015

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TitleYour Choice
Agency
Campaign Awkward Family Viewing
Advertiser Home Box Office, Inc.
Brand HBO Go
PostedAugust 2016
Business Sector TV/Radio Programs & Stations
Story One family. Six really awkward moments. Five-million views in two days. 
Media Type Television
Length
AI Description The ad for HBO Go unfolds in a living room setting where a father and his daughter are seated. The daughter is engrossed, watching a television show featuring intimate scenes. As dialogue from the TV suggests awkward actions like 'grab your legs,' the father's discomfort becomes evident. This awkwardness is heightened when a scene from the TV makes a child remind herself of her 'right to speak up,' emphasizing autonomy and choice. Interactions are minimal yet suggestive, focusing on the tension and discomfort of shared spaces during revealing TV content. The tagline at the end, "Might be a good time for HBO GO," presents the streaming service as a private viewing solution.
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