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ANDY Awards

Creative Award
New York, United States
HBO Go - "Appreciation" by ANDY Awards 2015

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TitleAppreciation
Agency
Campaign Awkward Family Viewing
Advertiser Home Box Office, Inc.
Brand HBO Go
PostedAugust 2016
Business Sector TV/Radio Programs & Stations
Story One family. Six really awkward moments. Five-million views in two days. 
Media Type Television
Length
AI Description The ad for HBO Go, titled "Appreciation," humorously highlights a relatable awkward moment between a teenager and his mother. As they sit together on a couch in a cozy, well-lit living room, the teenager's attention is focused on a TV screen that displays an intense and potentially uncomfortable romantic scene. The mother enters the room, casually flips through a magazine, and unknowingly joins him on the sofa. The scene unfolds with the teenager visibly squirming, emphasizing the universal discomfort of watching intimate scenes with parents present. The ad concludes with the line, "Might be a good time for HBO GO," suggesting the convenience of private viewing through the streaming service. The ad effectively uses humor and relatable family dynamics to promote HBO Go as a solution for uninterrupted personal watching experiences in a family setting.
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