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ANDY Awards

Creative Award
New York, United States
McDonald's - "Pictograms / Originals Campaign" by ANDY Awards 2015

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TitlePictograms / Originals Campaign
Agency
Campaign Pictograms
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication 2016
Business Sector Restaurants & Fast Food
Media Type Packaging, Branding & Design
AI Description The McDonald's 'Pictograms / Originals Campaign' features a modern and minimalist design approach, with a focus on universal symbols representing McDonald's staple menu items like burgers, fries, and ice cream. The ad utilizes simple pictograms and vibrant colors to communicate the brand's offerings in a straightforward and instantly recognizable manner across different media such as packaging and signage. The design's simplicity highlights the familiarity and global presence of McDonald's products, transforming them into iconic symbols. Through clever use of design, the campaign effectively speaks a universal language, demonstrating the unmistakable identity of the brand without the need for words, further solidifying McDonald's branding around the world.
Advertising Manager
Creative Director
Copywriter
Director
Account Manager
Head of TV
Account Manager
Illustrator
Artist
Other
Account Manager
Account Manager
Advertising Manager
Illustrator
Advertising Manager
Other
Art Director
Production
Sound Lazy Jay