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ANDY Awards

Creative Award
New York, United States
Nike - "Rise" by ANDY Awards 2015

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TitleRise
Agency
Campaign Nike RISE
Advertiser Nike
Brand Nike
Date of First Broadcast/Publication 2015
Business Sector Sportswear
Media Type Case Study
Length
AI Description The Nike 'Rise' campaign shines a spotlight on young basketball players across China. Captured through dynamic visuals, the ad features prominent athletes like Kobe Bryant and LeBron James mentoring aspiring players. It highlights a reality show format where participants are challenged to showcase their skills and determination, culminating in events across major cities. The ad uses powerful imagery of training sessions and competitions, emphasizing the grit and dedication required to succeed. The innovative use of an LED reactive court, known as the House of Mamba, adds a futuristic touch. Through platforms like WeChat and Weibo, the campaign fosters a community, encouraging engagement and voting for MVPs. Themes of empowerment, perseverance, and unity are evident, portraying basketball not just as a sport but as a means to achieve dreams and inspire future generations.
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Production Company WiSpark
Music Blast Off Productions