Colgate - "Turning Packaging into Education" by ANDY Awards 2015
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Colgate - "Turning Packaging into Education"
- Brand: Colgate
- Country: Hong Kong
- Advertiser: Colgate-Palmolive Company
| Title | Turning Packaging into Education |
| Agency | Red Fuse Communications |
| Campaign | Turning Packaging into Education |
| Advertiser | Colgate-Palmolive Company |
| Brand | Colgate |
| Posted | May 2015 |
| Business Sector | Toothpaste |
| Media Type | Packaging, Branding & Design |
| AI Description | The Colgate campaign utilizes its packaging as an educational tool, creatively transforming a mundane box into a canvas of vibrant colors and cultural illustrations. The packaging features an illustration of a person's face using traditional motifs and bright colors, primarily yellow, capturing attention while conveying educational content. Text in an Asian script adds a cultural touch, indicating the campaign's target demographic and educational theme. Colgate's logo subtly appears, reinforcing brand presence without overshadowing the creative artwork. This innovative approach merges pathways of art, culture, and hygiene education, exemplifying how even oral care packaging can serve a higher educational purpose beyond its primary function. |
| Agency Contribution | VML Malaysia |
| Agency Contribution | Y&R Myanmar |
| Creative Director, RFHK | song sylvester |
| Executive Creative Director, Y&R Malaysia | Gigi Lee |
| Creative Director, RFHK | Craig Love |
| Creative Director, Y&R Malaysia | Joshua Tay |
| Direction | Shen Guan Tan |
| Regional Retail Creative Director, RFHK | Patrick Daly |
| Copywriter, RFHK | Kenny Marr |
| Art Director, Y&R Malaysia | Law Kok Yew |
| Illustrator, Y&R Malaysia | Wong Jing Wen |
| Art Director, Y&R Myanmar | Evone Cheng |
| Art Director, Y&R Myanmar | Ye Kyaw Htut |
| Copywriter, Y&R Myanmar | Phyo Wai Htun |
| Creative Director, RFHK | Kelvin Kwan |
| Regional Digital Director, RFHK | Kenward Ng |
| General Manager, Y&R Myanmar | Khin Myat Thu |
| Regional Managing Director, RFHK | Jason Oke |
| Regional Strategy Director, RFHK | Chetan Murphy |
| Director of Operations, RFHK | Marianne Gable |
| Regional Associate Account Director, RFHK | Ariel Chau |