Vans - "Boardbox" by ANDY Awards 2015
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| Title | Boardbox |
| Agency | Sookmyung Women's University |
| Campaign | Vans Boardbox |
| Advertiser | Vans, Inc. |
| Brand | Vans |
| Posted | April 2015 |
| Business Sector | Shoes |
| Media Type | Web Film |
| Length | |
| AI Description | The Vans 'Boardbox' web film celebrates the brand's 48th anniversary by focusing on innovative packaging. The ad features hands that unpack a pair of Vans sneakers. The box unfolds into parts that transform into a small skateboard, engaging viewers through a process that combines assembly and creativity. With a color palette of black, red, and cardboard brown, the film uses the familiar "Woo-hoo!" background sound, creating a vibe of excitement and fun. The overall aesthetic is minimalistic yet modern, aligning with Vans' brand identity as a youthful and inventive company. |
| Creative Director | Minjeong Lee |
| Creative Director | Saeyoung Kim |
| Creative Team | Gayoung Beak |
| Creative Team | Seojin Lee |