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ANDY Awards

Creative Award
New York, United States
Equinox - "The Pursuit by Equinox" by ANDY Awards 2015

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TitleThe Pursuit by Equinox
Agency
Campaign Equinox: The Pursuit
Advertiser Equinox Fitness Clubs
Brand Equinox
PostedApril 2015
Business Sector Sports & Health Clubs, Gyms, Spas, Diet Clinics
Story To help Equinox relaunch their indoor cycling offering, we designed two playful, motivational experiences that take data from studio bicycles and give riders visualizations of their riding performance while engaging them with immersive games. The experiences offer individual, team vs. team and collaborative elements, all of which build on the energy of the class, pushing individual riders towards their goals while making them feel like part of a cycling community. With each class, members are motivated to ride their best as they’re presented with real-time, actionable, data visualizations of their ride, keeping them inspired and accountable for their performance.
The Case study titled The Pursuit was done by R/GA New York advertising agency for brand: Equinox in United States. It was released in the Mar 2015.
Media Type Web Film
Length
AI Description The ad for The Pursuit by Equinox opens with a view of an indoor cycling studio, filled with high-tech bikes. Riders are seen entering the room, ready for an innovative workout. As the ad unfolds, it highlights the unique features of the Pursuit experience, which includes real-time data tracking and interactive games like Avalanche, Tour de Force, and Fire Up. These elements provide a new level of engagement, pitting individuals and teams against each other to elevate performance. The immersive experience is accentuated by captivating visuals on large screens, displaying progress and performance metrics that motivate participants to push harder. As riders cycle, data visualizations and competitive exercises enhance the sense of community and competition. The narrative describes how this approach transforms typical cycling classes into compelling and data-driven workouts. The ad closes with the tagline, emphasizing the blend of physical and digital elements that characterize The Pursuit by Equinox.
Creative Director, Visual Design
Technology Department
Associate Creative Director, Experience Design
Production
Production
Senior Experience Designer
Senior Experience Designer
Senior Open Standards Developer
Senior Open Standards Developer
Senior Software Engineer & Solutions Architect
Creative Director, Data Visualization
Creative Director, Data Visualization
Art Director
Art Director
iPhone Development
iPhone Development
iPhone Development
Junior Visual Designer
Junior Visual Designer
Executive Creative Director, Content Studio
Senior Motion Designer
Senior Motion Designer
CG/Motion Production Manager
Senior Product Developer + Technical Architect
Quality Assurance
Quality Assurance
Copy Team
Copy Team
Executive Team
Executive Team
Equinox Team
Equinox Team
Equinox Team
Equinox Team
Equinox Team