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ANDY Awards

Creative Award
New York, United States
WWF - "Shark" by ANDY Awards 2015

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TitleShark
Agency
Campaign Poachers
Advertiser WWF
Brand WWF
PostedApril 2015
Business Sector Animal Rights/Safety/Adoption
Media Type Magazine
AI Description The advertisement by WWF uses a striking image to convey its message about shark conservation. The ad features a human pyramid formed by professionals such as chefs, medical personnel, and businessmen perched atop a group of fishermen. Each fisherman holds a dead shark, with the ocean and a distant urban skyline as the backdrop. The words "Stop one. Stop them all." boldly underscore the interconnectedness of consumer demand and poaching. The ad's arrangement visually represents the hierarchy of responsibility, linking consumer choices to the hunting of sharks. The somber, muted color palette enhances the gravity and urgency of the message. This campaign aims to raise awareness about the role of each individual in the conservation of wildlife, particularly sharks, by highlighting the broad impact of individual actions on the environment.
Art Director
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Chief Creative Officer
Illustrator
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