WWF - "Rhino" by ANDY Awards 2015
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WWF - "Rhino"
This ad is part of the ACT Responsible Collection
- Brand: WWF
- Country: Australia
- Advertiser: WWF
| Title | Rhino |
| Agency | Leo Burnett Sydney |
| Campaign | Poachers |
| Advertiser | WWF |
| Brand | WWF |
| Posted | April 2015 |
| Business Sector | Animal Rights/Safety/Adoption |
| Media Type | Magazine |
| AI Description | The advertisement for WWF, created by Leo Burnett Sydney, features a provocative image of a savannah landscape with a dramatic human pyramid. At the base, there are armed individuals standing next to a brutally poached rhino. Above them, a series of people are stacked, portraying a metaphor of hierarchical responsibility. The image highlights the ramifications of illegal wildlife trade. The slogan 'Stop One. Stop Them All.' is emphasized below, urging the audience to act against poaching. The overall tone is urgent and impactful, emphasizing conservation and activism. |
| Art Director | Brendan Donnelly |
| Copywriter | Guy Futcher |
| Chief Creative Officer | Andy DiLallo |
| Illustrator | Surachai Puthikulangkura |
| Illustrator | Supachai U-Rairat |
| Concept Illustrator | John-Henry Pajak |
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