Colgate - "Turning Packaging into Education" by ANDY Awards 2015
Filter results by
Colgate - "Turning Packaging into Education"
- Brand: Colgate
- Country: Hong Kong
- Advertiser: Colgate-Palmolive Company
| Title | Turning Packaging into Education |
| Agency | Red Fuse Communications |
| Campaign | Turning Packaging into Education |
| Advertiser | Colgate-Palmolive Company |
| Brand | Colgate |
| Posted | April 2015 |
| Business Sector | Toothpaste |
| Media Type | Case Study |
| Length | |
| AI Description | The ad showcases Colgate's initiative in Myanmar to transform toothpaste packaging into educational tools. It begins by illustrating the lack of educational resources in the local school system. Colgate identifies two significant assets: their packaging materials and extensive distribution network. Collaborating with local teachers, Colgate prints educational posters on the inside of their boxes and supplements these with comprehensive lesson plans. This initiative, called "Education in a Box," involves posters featuring various subjects paired with toll-free numbers that teachers can call to access a ten-minute lesson aligned with the Myanmar school syllabus. The video highlights children engaged in learning activities, making creative use of the materials provided. The concept is visually captured through scenes of students in classrooms and teachers instructing young learners. The overall narrative emphasizes the brand’s commitment to social responsibility and innovation, turning ordinary packaging into a powerful educational instrument. |
| Agency Contribution | VML Malaysia |
| Direction | Shen Guan Tan |
| Regional Retail Creative Director, RFHK | Patrick Daly |
| Executive Creative Director, Y&R Malaysia | Gigi Lee |
| Creative Director, Y&R Malaysia | Joshua Tay |
| General Manager, Y&R Myanmar | Khin Myat Thu |
| Creative Director, RFHK | Kelvin Kwan |
| Creative Director, RFHK | song sylvester |
| Creative Director, RFHK | Craig Love |
| Art Director, Y&R Malaysia | Law Kok Yew |
| Art Director, Y&R Myanmar | Ye Kyaw Htut |
| Illustrator, Y&R Malaysia | Wong Jing Wen |
| Art Director, Y&R Myanmar | Evone Cheng |
| Copywriter, RFHK | Kenny Marr |
| Copywriter, Y&R Myanmar | Phyo Wai Htun |
| Regional Managing Director, RFHK | Jason Oke |
| Regional Strategy Director, RFHK | Chetan Murphy |
| Regional Digital Director, RFHK | Kenward Ng |
| Director of Operations, RFHK | Marianne Gable |
| Regional Associate Account Director, RFHK | Ariel Chau |
| Agency Contribution | Y&R Myanmar |