Activision - "Destiny Planet View" by ANDY Awards 2015
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Activision - "Destiny Planet View"
- Brand: Activision
- Country: United States
- Advertiser: Activision
| Title | Destiny Planet View |
| Agency | 72andSunny |
| Campaign | Destiny |
| Advertiser | Activision |
| Brand | Activision |
| Posted | April 2015 |
| Business Sector | Video Games/Consoles |
| Media Type | Case Study |
| Length | |
| AI Description | The ad is a case study for "Destiny Planet View," showcasing the collaboration between Activision and Bungie to create a groundbreaking video game experience. The video opens with text about their ambition in 2014 to launch Destiny as the biggest new IP in history. The challenge is stated as bringing a mass audience into an immersive future world set in our solar system. Viewers see stunning visuals of Earth, Mars, and the Moon, highlighting their gameworld's vastness and detail. Google technologies power the exploration, adding a layer of realism and innovation. Gameplay clips illustrate dynamic environments and player interactions, creating excitement. The results highlight massive engagement: 2 million visitors in 28 days, with over 1.7 million video plays, and 33,000 shares to social channels, resulting in 226 million PR impressions. The video concludes with a celebration of the achieved ambition, establishing Destiny as a landmark success. |
| Creative Director | Tim Wolf |
| Creative Director | Peter Vattanatham |
| Chief Creative Officer | Glenn Cole |
| Chief Executive Officer (CEO) | John Boiler |
| Chief Strategic Officer | Matt Jarvis |
| Executive Creative Director | Frank Hahn |
| Copywriter | Tim Wolf |
| Designer | Peter Vattanatham |
| Designer | Garrett Jones |
| Copywriter | Ryan Iverson |
| Designer | Vincent Barretto |
| Group Brand Director | Mike Parseghian |
| Brand Director | Eli Hoy |
| Brand Manager | Morgan Murray |
| Head of Production | Tom Dunlap |
| Executive Producer | Eric Bixon |
| Producer | Celeste Stroud Jones |
| Business Affairs | Michelle McKinney |
| Business Affairs | Amy Jacobsen |
| Business Affairs | Kelly Ventrelli |
| Business Affairs | Amy Shah |
| Chief Executive Officer (CEO) | Eric Hirshberg |
| Chief Marketing Officer (CMO) | Tim Ellis |
| SVP, Consumer Marketing | Todd Harvey |
| VP, Global Brand Marketing, Head of Digital and Social Media | Jonathan Anastas |
| Director, Digital Marketing | David Blaser |
| Digital Marketing Manager | Rich Elmore |
| Digital Marketing Manager | Blake Corbin |
| VP, Consumer Marketing | Ryan Crosby |
| Associate Manager, Consumer Marketing | Pam Caironi |
| Project Manager | Chris Herrebrugh |
| Executive Creative Director | Jouke Vuurmans |
| Executive Producer | Brook Downton |
| Frontend Developer | René Drieënhuizen |
| Frontend Architect | Arjan van Wijk |
| Development | Edgar Post |
| Creative technologist | Arthur Dam |
| Designer | Kjegwan Leihitu |
| Designer | Elbert Niezen |
| Animation | Pierre Nelwan |
| Animation/3D | Jeremy Woons |
| Animation/3D | Maxwell Reed |
| Sound Design Company | Dave Van Luttervelt |
| Chief Operating Officer (COO) | Wesley ter Haar |
| Director of Operations | Richard Nieuwenhuis |
| Technical Director | Mart Kolthof |
| Backend Developer | Chase Sillevis |
| Quality Assurance Manager | Stefan Wagtmans |
| Quality Assurance Engineer | Daniel Comolli |
| UX Designer | Chip Davis |
| Brand Coordinator | Kirbee Fruehe |
| Director of Interactive Production | Heather Wishmann |
| Production Company | Monks |
| Legal services | Ravinia Thwaites |
| Hosting services | Sicco Wegerif |
| Quality Assurance Engineer | Daniel Comolli |
| Quality Assurance Manager | Stefan Wagtmans |
| Backend Developer | Chase Sillevis |
| Technical Director | Mart Kolthof |
| Lead Developer | Ricco Arntz |
| Senior Manager, Consumer Marketing | Alonso Velasco |
| Associate Manager, Consumer Marketing | Pam Caironi |