Google / Warner Bros. - "The Hobbit" by ANDY Awards 2015
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| Title | The Hobbit |
| Agency | North Kingdom |
| Campaign | A Journey Through Middle-Earth |
| Advertiser | |
| Brand | Google / Warner Bros. |
| Posted | April 2015 |
| Business Sector | Cinema Production |
| Media Type | Case Study |
| Length | |
| AI Description | The ad for 'The Hobbit' by Google and Warner Bros. takes viewers on a digital journey through the world of Middle-earth. Using advanced web technologies like WebGL and WebRTC, it creates a mobile-first interactive map experience that fans can explore. Users follow characters, reenact battles, and engage with cinematic landscapes from the film series. The visuals showcase epic mountains, immersive maps, and scenes of characters in iconic settings. The ad highlights a powerful collaboration between cinema production and advanced technology to re-engage fans and push mobile web experiences forward. |