Google / LEGO - "Build With Chrome" by ANDY Awards 2015
Filter results by
Google / LEGO - "Build With Chrome"
- Brand: Google / LEGO
- Country: Sweden
- Advertiser: Google
| Title | Build With Chrome |
| Agency | North Kingdom |
| Campaign | Build With Chrome |
| Advertiser | |
| Brand | Google / LEGO |
| Posted | April 2015 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Media Type | Case Study |
| Length | |
| AI Description | The "Build With Chrome" advertisement is a vibrant, dynamic showcase of creativity blending technology with play. The ad begins with a globe made entirely of LEGO bricks, emphasizing the theme of global connectivity. Place markers pop up indicating different construction locations, encouraging viewers to explore their creativity. The animation shifts to LEGO structures being built, demonstrating the versatility and endless possibilities of construction using LEGO blocks. The playful and colorful visuals paired with simple yet engaging captions emphasize the message of building and creating using Google Chrome. The ad concludes with various devices displaying the "Build with Chrome" interface, highlighting accessibility across desktop, phone, and tablet. It ends with the iconic Google Chrome symbol assembled from LEGO blocks, merging both brands' identities. |
| Agency | Mark. |
| Executive Creative Director | David Eriksson |
| Art and design Director | Robert Lindström |
| Account Director | Roger Stighäll |
| 3D Designer | Mathias Lindgren |
| Realtime 3D Guru | Mikael Emtinger |
| Creative Director | Hamish Stewart |
| Copywriter | Hamish Stewart |
| Creative Director | Joshua Rowe |
| Art Director | Joshua Rowe |
| Art Director | Rob Concepcion |
| Art Director | Chris Little |
| Copywriter | Ben Yabsley |
| Account Service | Amy Friedlander |
| Planning Director | Dan Pankraz |
| Other | Chris Coward |
| Other | Nathan McKean |
| Other | Kaya Hatcher |
| User Experience Director | Alfredo Aponte |
| Technical Director | Klas Kroon |
| Designer | Jonas Eriksson |
| Programmer | Lars Alin |
| 3D Designer | Felíx Hill |
| Junior Designer | Jim Olofsson |
| Sound Design Company | DinahMoe AB |
| HTML and Back-end development | Agigen |
| Agency |