Crown Relocations - "Gift Box" by ANDY Awards 2015
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Crown Relocations - "Gift Box"
This ad is part of the ACT Responsible Collection
- Brand: Crown Relocations
- Country: Hong Kong
- Advertiser: The Salvation Army
| Title | Gift Box |
| Agency | Leo Burnett Asia Pacific |
| Campaign | Gift Box |
| Advertiser | The Salvation Army |
| Brand | Crown Relocations |
| Posted | April 2015 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | Promotional Products |
| Length | |
| AI Description | The "Gift Box" ad by Crown Relocations and The Salvation Army addresses the issue of fabric waste in Hong Kong, where 217 metric tons are discarded daily. The ad showcases an innovative solution involving moving boxes labeled "Keep" and "Gift." This simple design helps residents decide which items to keep and which to donate. Through animations and real-life footage, the ad explains how the boxes are distributed by logistics companies for easy use. When moving, people can choose to fold the box flaps depending on the action required. "Gift" boxes are sent to The Salvation Army to assist low-income families. The initiative has increased recycling rates by 40% and donations by 30%, proving that small changes can make a significant impact. The ad ends with a call to action, emphasizing broader participation in the initiative. |
| Executive Creative Director | Brian Ma |
| Executive Creative Director | Alfred Wong |
| Creative Director | May Chan |
| Creative Director | Fanny Lau |
| Art Director | May Chan |
| Art Director | Daniel Lo |
| Chief Creative Officer | Connie Lo |
| Copywriter | Fanny Lau |
| Account Planner | Audrey Chee |
| Photographer | Ricky Wong |
| Retoucher | Henry Chan |
| Brand Manager | Samson Tsang |
| Brand Executive | Priscilla Liu |
| Brand Director | David Wei |