Livraria da Vila - "24 Minutes" by ANDY Awards 2015
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Livraria da Vila - "24 Minutes"
- Brand: Livraria da Vila
- Country: Brazil
- Advertiser: Samuel Seibel
| Title | 24 Minutes |
| Agency | Leo Burnett Tailor Made |
| Campaign | Minutes |
| Advertiser | Samuel Seibel |
| Brand | Livraria da Vila |
| Posted | April 2015 |
| Media Type | Magazine |
| AI Description | The advertisement for Livraria da Vila's 'War and Peace' is visually striking and symbolic, depicting a vast and tumultuous battlefield. The scene is a blend of realism and fantasy, illustrating soldiers in combat against a stormy backdrop. The image also shows a grand architectural structure resembling a war monument, part of which is covered with a worn and tattered flag. There is fire raging in parts of the scene, symbolizing the chaos and destruction of war. The snow-covered ground further intensifies the dramatic atmosphere, and the artwork captures the epic scale of historical conflicts. The phrase 'Minutes in the dentist's waiting room' suggests how reading can transform one's perception of time, implying that such a vast narrative can be an absorbing experience that transcends ordinary moments. |
| Creative Director | Marcelo Reis |
| Creative Director | João Caetano Brasil |
| Creative Director | Alexandre Pagano |
| Art Director | Marcelo Rizerio |
| Copywriter | Christian Fontana |