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Creative Award
New York, United States
John Lewis - "Monty's Christmas (Case Study)" by ANDY Awards 2015

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TitleMonty's Christmas (Case Study)
Agency
Campaign Monty's Christmas
Advertiser John Lewis
Brand John Lewis
PostedApril 2015
Business Sector Department Stores, Supermarkets
Media Type Case Study
Length
AI Description The John Lewis 'Monty's Christmas' ad focuses on a heartwarming story about a young boy and his penguin friend, Monty, during the Christmas season. It showcases their playful interactions and the boy’s desire to gift Monty a partner. The campaign utilized various media, starting with a launch on Channel 4 and a digital out-of-home campaign, creating widespread anticipation. The soundtrack, a John Lennon cover by Tom Odell, adds an emotional depth to the narrative. The ad effectively combines animation with live-action scenes, cultivating a warm, festive atmosphere. Extensive merchandise, including plush toys, e-books, and clothing, was released, further engaging the audience. The campaign achieved viral success, triggering discussions, memes, and parodies, contributing to a record-breaking Christmas season for John Lewis.
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Music, Radio and Sound Design
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Music, Radio and Sound Design
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