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ANDY Awards

Creative Award
New York, United States
Amnesty International - "Amnesty Clothes Hanger" by ANDY Awards 2015

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TitleAmnesty Clothes Hanger
Agency
Campaign Amnesty Clothes Hanger
Advertiser Amnesty International
Brand Amnesty International
PostedApril 2015
Business Sector Charities, Foundations, Volunteers
Media Type Print
AI Description The Amnesty International ad titled 'Clothes Hanger' is a powerful visual metaphor highlighting the exploitation in the fashion industry. It features a clothes hanger where instead of clothing, a distressed child's torso is clamped at the sides. The denim jeans are folded beneath, resembling a human body. The visual starkly represents children trapped in abusive labor conditions in sweatshops. A small text next to the child's arms reads: '168 million slave children are tortured in fashion sweatshops.' The minimalist design and the shocking use of imagery aim to evoke strong emotional responses about the issues of child labor and exploitation. The ad uses realism to underline the gravity of the subject, while strategically placing the Amnesty International logo to call for viewer engagement and action against these conditions.
Creative Director
Creative Team
Creative Team