Orkin - "Pest Control Experts: Cat" by ANDY Awards 2015
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Orkin - "Pest Control Experts: Cat"
- Brand: Orkin
- Country: United States
- Advertiser: Orkin Exterminating Co.
| Title | Pest Control Experts: Cat |
| Agency | School of Visual Arts |
| Campaign | Pest Control Experts |
| Advertiser | Orkin Exterminating Co. |
| Brand | Orkin |
| Posted | April 2015 |
| Business Sector | Household Products & Maintenance |
| Media Type | |
| AI Description | In this humorous and clever print ad by Orkin, a cat stands on two feet wearing an exterminator's backpack and holding a sprayer nozzle. The scene is set with the cat standing between two slightly open doors, evoking the sense of a home environment. The backdrop is minimalist and white, emphasizing cleanliness and focus on the central figure – the cat, portraying the role of a pest control expert. The ad humorously presents the idea of pest control as a cat, traditionally known for hunting small pests like mice. The Orkin logo and contact information for rodent removal services appear at the bottom right, reinforcing the professional pest control service offered. The ad's visual simplicity and comical concept cleverly convey the brand's message of effective home pest management. |
| Creative Director | Jack Mariucci |
| Art Director | Yung Hyuk Lee |