Ricola - "Good" by ANDY Awards 2015
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Ricola - "Good"
- Brand: Ricola
- Country: Germany
- Advertiser: Ricola
| Title | Good |
| Agency | Miami Ad School Europe |
| Campaign | Make Sure Good News Sounds Like Good News |
| Advertiser | Ricola |
| Brand | Ricola |
| Posted | April 2015 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Media Type | |
| AI Description | The Ricola print ad, designed by Miami Ad School Europe in 2015, employs a minimalistic design with a dominant bright yellow background. The visual prominently features text that reads "You (cough) look good," which creatively combines humor with a health message. In the lower corner, a Ricola product package is present, emphasizing their brand identity and association with soothing cough relief. This approach cleverly suggests that using Ricola ensures that good news sounds genuinely good, reinforcing the product's ability to alleviate ailments related to colds or coughs. The ad effectively targets audiences looking for health and wellness solutions, presenting its message with simplicity and humor. |
| Copywriter | Daniel Blomberg |
| Copywriter | Austin Campbell |