Ricola - "Friend" by ANDY Awards 2015
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Ricola - "Friend"
- Brand: Ricola
- Country: Germany
- Advertiser: Ricola
| Title | Friend |
| Agency | Miami Ad School Europe |
| Campaign | Make Sure Good News Sounds Like Good News |
| Advertiser | Ricola |
| Brand | Ricola |
| Posted | April 2015 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Media Type | |
| AI Description | The Ricola print ad features a bold yellow background with the playful text "She's (cough) just a friend." At the bottom, a pack of Ricola lozenges is showcased with the slogan emphasizing the importance of clear communication by keeping your voice smooth. The ad uses minimalism and humor to convey the effectiveness of Ricola in managing coughs, connecting on a personal level about everyday situations where a clear voice is crucial. It underlines not just health but social interactions as well. |
| Copywriter | Daniel Blomberg |
| Copywriter | Austin Campbell |