Ricola - "Baby" by ANDY Awards 2015
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Ricola - "Baby"
- Brand: Ricola
- Country: Germany
- Advertiser: Ricola
| Title | Baby |
| Agency | Miami Ad School Europe |
| Campaign | Make Sure Good News Sounds Like Good News |
| Advertiser | Ricola |
| Brand | Ricola |
| Posted | April 2015 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Media Type | |
| AI Description | This Ricola print ad features a bold yellow background with the humorous text: "We're (cough) having a baby". The word "cough" is intentionally inserted in brackets to playfully suggest that a cough might interfere with important announcements. The bottom corner of the ad includes an image of a pack of Ricola cough drops, signifying health and relief. The tagline beneath reads, "Make sure good news sounds like good news", emphasizing the product's effectiveness in preventing coughs from disrupting significant moments. The combination of bright colors and witty wordplay creates a memorable advertisement that clearly conveys Ricola's brand message. |
| Copywriter | Daniel Blomberg |
| Copywriter | Austin Campbell |