Alpina - "Screw & Screwdriver" by ANDY Awards 2015
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Alpina - "Screw & Screwdriver"
- Brand: Alpina
- Country: Germany
- Advertiser: Alpina
| Title | Screw & Screwdriver |
| Agency | Miami Ad School Europe |
| Campaign | Non Drip Paint |
| Advertiser | Alpina |
| Brand | Alpina |
| Posted | April 2015 |
| Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
| Media Type | |
| AI Description | The print ad for Alpina features a clever use of visual metaphor by showing a roller brush fashioned from an array of screws. The roller appears as though it is painting a vibrant red stripe across a wall. The brand name, 'Alpina,' is visible on the side of the roller, linking the product clearly to the message. This playful twist on traditional painting tools highlights the brand’s innovative approach to home design and positions Alpina as a leader in creative paint solutions. The stark contrast between the white background and the bright red 'paint' provides a striking visual impact, further emphasizing the brand's message of bold and imaginative design potential. |
| Art Director | Sudarshan Waghmare |
| Copywriter | Marcelo Duarte |
| 3D Illustrator | Sudarshan Waghmare |
| Copywriter | Daniel Blomberg |
| Copywriter | Austin Campbell |