Volkswagen VW - "Don't Use Your Phone While Driving: Truck" by ANDY Awards 2015
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Volkswagen VW - "Don't Use Your Phone While Driving: Truck"
- Brand: Volkswagen VW
- Country: Brazil
- Advertiser: Volkswagen
| Title | Don't Use Your Phone While Driving: Truck |
| Agency | Miami Ad School Brazil |
| Campaign | Don't Use Your Phone While Driving |
| Advertiser | Volkswagen |
| Brand | Volkswagen VW |
| Posted | April 2015 |
| Business Sector | Cars |
| Media Type | |
| AI Description | The advertisement from Volkswagen, created by Miami Ad School Brazil, delivers a powerful message about the dangers of using a smartphone while driving. The image creatively combines a phone's lockscreen and the view of a red truck heading directly towards the viewer. The lockscreen replicates the appearance of a phone, complete with the time and date, suggesting imminent danger as if the viewer is about to unlock their phone while driving. The imposing truck seems to be an oncoming threat, emphasizing the blend of reality and distraction caused by mobile phones. The tagline, "Don't use your phone while driving," is a stark reminder of the critical importance of road safety and avoiding distractions. |
| Creative Director | Marcelo Lobo |
| Creative Director | Otto Pajunk |
| Graphic Designer | Walter Soares |
| Copywriter | Yan Bartholo |