Volkswagen VW - "Don't Use Your Phone While Driving: Cow" by ANDY Awards 2015
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Volkswagen VW - "Don't Use Your Phone While Driving: Cow"
- Brand: Volkswagen VW
- Country: Brazil
- Advertiser: Volkswagen
| Title | Don't Use Your Phone While Driving: Cow |
| Agency | Miami Ad School Brazil |
| Campaign | Don't Use Your Phone While Driving |
| Advertiser | Volkswagen |
| Brand | Volkswagen VW |
| Posted | April 2015 |
| Business Sector | Cars |
| Media Type | |
| AI Description | This Volkswagen ad creatively delivers a powerful message about the dangers of using a phone while driving. The advertisement juxtaposes a cow standing on a road with an image of a smartphone screen showing the 'slide to unlock' feature. The phone's background is a starry night, symbolizing distraction in a subtle yet impactful way. The message 'Don't use your phone while driving' is prominently displayed below, driving home the critical point. The stark contrast between the cow and the phone screen underscores the danger and unexpected events on the road when attention is diverted to phones. |
| Creative Director | Marcelo Lobo |
| Creative Director | Otto Pajunk |
| Graphic Designer | Walter Soares |
| Copywriter | Yan Bartholo |