Volkswagen VW - "Don't Use Your Phone While Driving: Child" by ANDY Awards 2015
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Volkswagen VW - "Don't Use Your Phone While Driving: Child"
- Brand: Volkswagen VW
- Country: Brazil
- Advertiser: Volkswagen
| Title | Don't Use Your Phone While Driving: Child |
| Agency | Miami Ad School Brazil |
| Campaign | Don't Use Your Phone While Driving |
| Advertiser | Volkswagen |
| Brand | Volkswagen VW |
| Posted | April 2015 |
| Business Sector | Cars |
| Media Type | |
| AI Description | This print ad from Volkswagen depicts a child's safety juxtaposed with a phone screen lock interface. The left side of the image shows a young boy crossing a city street at a crosswalk, presenting a realistic and relatable scene. The right side mimics a smartphone screen displaying the time and a 'slide to unlock' prompt. This split-screen design emphasizes a common distraction: smartphone usage while driving. The visual metaphor effectively warns drivers of the potential danger their phones pose, particularly to vulnerable pedestrians like children. The overall minimalist design heightens focus on the critical message: to prioritize safety and avoid distractions while driving. |
| Creative Director | Marcelo Lobo |
| Creative Director | Otto Pajunk |
| Graphic Designer | Walter Soares |
| Copywriter | Yan Bartholo |