Crown Relocations - "Gift Box" by ANDY Awards 2015
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Crown Relocations - "Gift Box"
This ad is part of the ACT Responsible Collection
- Brand: Crown Relocations
- Country: China
- Advertiser: The Salvation Army
| Title | Gift Box |
| Agency | Leo Burnett Asia Pacific |
| Campaign | Gift Box |
| Advertiser | The Salvation Army |
| Brand | Crown Relocations |
| Date of First Broadcast/Publication | 2015 / 3 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | |
| AI Description | The advertising campaign for Crown Relocations, created by Leo Burnett Asia Pacific in 2015, creatively utilizes the concept of dual-purpose gift boxes. The print ad is predominantly simple and minimalistic, featuring two cardboard boxes. One side of the box reads 'KEEP' while the other, when flipped, reads 'GIFT.' This transformation signifies the act of turning personal possessions into meaningful donations. The ad is aligned with The Salvation Army, emphasizing the importance of giving and recycling. The overall design is clean, with a focus on functionality and the effective use of red color to highlight key messages. The ad successfully conveys a message of community, sustainability, and generosity, encouraging the audience to consider donation instead of waste. |
| Chief Creative Officer | Connie Lo |
| Executive Creative Director | Alfred Wong |
| Creative Director | Fanny Lau |
| Creative Director | May Chan |
| Executive Creative Director | Brian Ma |
| Art Director | Daniel Lo |