andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Coca-Cola Life - "Ser Padres" by ANDY Awards 2015

Filter results by

TitleSer Padres
Title (original language)Parents
Agency
Campaign Parents
Advertiser Coca-Cola Company
Brand Coca-Cola Life
PostedFebruary 2015
Business Sector Soft Drinks, Tonics
Media Type Television & Cinema
Length
AI Description In this heartwarming ad for Coca-Cola Life, a couple's journey into parenthood is depicted in a cozy and vibrant home setting. The ad begins with intimate moments as the wife shares a positive pregnancy test with her husband, resulting in a joyful embrace. The story progresses to life with a newborn, presenting typical scenarios of parenting – late-night stirrings and playful messes created by an energetic toddler. Humorous moments include the child playing with records and a dog sneaking food alongside the baby. The visuals are warm and colorful, accented by natural lighting and a lively domestic environment full of toys and family activities. The accompanying soundtrack, a soulful rendition of "To Love Somebody," enhances the nostalgic and tender mood. Eventually, the family is seen in a park, highlighting active play and enriching parent-child interactions. The ad culminates with the family enjoying each other's company, holding a Coca-Cola Life bottle. The screen displays the tagline "Destapá tu Naturaleza" (Unleash Your Nature), a call to embrace life with refreshing authenticity.
Director
Audio Post Production
Production Company
Creative Director
Creative Director
Art Director