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ANDY Awards

Creative Award
New York, United States
Mophie - "All Powerless" by ANDY Awards 2015

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TitleAll Powerless
Agency
Campaign #StayPowerful
Advertiser Mophie
Brand Mophie
PostedFebruary 2015
Business Sector Consumer Electronics & Audio-Visual
Media Type Television
Length
AI Description The Mophie ad unfolds in an apocalyptic world where the absence of power leads to chaos. The scenes depict extreme weather conditions, with hurricanes in Nebraska and blizzards in Africa. Visuals show people on the streets amidst chaos, with unusual events like tsunamis in Paris. The atmosphere is dark and dramatic, conveying a sense of urgency and powerlessness. A symbolic reference to God depicts Him needing more battery power, humorously illustrating how crucial staying charged is. The ad ends with the message, "When your phone dies, God knows what can happen," emphasizing reliance on technology and the peace of mind provided by Mophie's battery solutions.
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