Loctite - "Loctite Positive Feelings" by ANDY Awards 2015
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Loctite - "Loctite Positive Feelings"
- Brand: Loctite
- Country: United States
- Advertiser: Henkel AG & Co.
| Title | Loctite Positive Feelings |
| Agency | Fallon |
| Campaign | #WinAtGlue |
| Advertiser | Henkel AG & Co. |
| Brand | Loctite |
| Date of First Broadcast/Publication | 2015 / 2 |
| Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
| Media Type | Television |
| Length | |
| AI Description | The Loctite Positive Feelings ad for the 2015 Super Bowl is a quirky and lively commercial featuring a diverse group of people in fanny packs dancing energetically. Set to an upbeat tune, the ad includes close-ups of individuals displaying humorous expressions as they demonstrate the efficacy of Loctite glue on everyday items. The simplistic, white background creates a stage-like feel, amplifying the colorful and light-hearted antics of the group. The ad focuses on humor and fun, showcasing Loctite glue’s reliability and utility with various scenes of people using the product to fix items. It culminates humorously with a couple crediting Loctite glue for saving their marriage, tied together with the slogan "#WinAtGlue." |
| Music | Tonefarmer |
| Creative Director | Jason Bottenus |
| Art Director | Jonathan Moehnke |
| Chief Creative Officer | Jeff Kling |
| Copywriter | Bo MacDonald |
| Head of Production | Andrew Koningen |
| Account Director | Adam Craw |
| Director of Account Management | Chris Lawrence |
| Account Planner | Julianna Simon |
| Production Company | Prettybird |
| Director | TIM & ERIC |
| Director of Photography (DOP) | Andrew Wheeler |
| Production Designer | Melanie Mandle |
| Executive Producer | Ali Brown |
| Head of Production | Tracy Hauser |
| Line Producer | Hillary Calhoun |
| Editing Company | NO6 |
| Editor | Kyle Brown |
| Executive Producer | Crissy DeSimone |
| Producer | Kendra Desai |
| Colorization | The Mill LA |
| Executive Producer | Sue Troyan |
| Executive Producer | Jo Arghiris |
| Telecine | Thatcher Peterson |
| Production Company Producer | Kiana Bicoy |
| Telecine | Natalie Westerfield |
| Telecine | Antonio Hardy |
| Production Coordinator | Jillian Lynes |
| Telecine | Diane Valera |
| Colorist | Adam Scott |
| 2D Artist | Scott Johnson |
| 2D Artist | Adam Lambert |
| 2D Artist | Steve Cokonis |
| 2D Artist | Jale Parsons |
| Music Composer | Jimmy Harned |
| Music Composer | Jimmy Harned |
| Music Composer | Sam Skarstad |
| Executive Producer | Liz Higgins |
| Editorial | NO6 |
| Head of Production | Tracy Hauser |