Karma Nirvana - "Suffocation" by ANDY Awards 2015
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Karma Nirvana - "Suffocation"
This ad is part of the ACT Responsible Collection
- Brand: Karma Nirvana
- Country: United Kingdom
- Advertiser: Cosmopolitan Magazine
| Title | Suffocation |
| Agency | Leo Burnett |
| Campaign | |
| Advertiser | Cosmopolitan Magazine |
| Brand | Karma Nirvana |
| Date of First Broadcast/Publication | 2015 / 1 |
| Business Sector | Human Rights |
| Problem | Cosmopolitan magazine in the UK has released a mock-up cover of their February issue online, designed by Leo Burnett as part of a campaign to raise awareness about honor killings. The cover is that of a 17-year-old British-Pakistani girl, Shafilea Ahmed, who was suffocated to death by her parents in 2003 for the crime of refusing an arranged marriage. Cosmo has joined Karma Nirvana and the Henry Jackson Society in organizing an “inaugural Day of Memory for Britain’s Lost Women, which will take place July 14—the day of Shafilea Ahmed’s birthday |
| Media Type | |
| More Information | http://www.karmanirvana.org.uk/ |
| AI Description | The Karma Nirvana campaign, titled 'Suffocation,' is visually powerful and deeply moving, designed as a mock-up cover for Cosmopolitan magazine. It features a haunting black and white image of a young woman, Shafilea Ahmed, visible through crumpled plastic, highlighting the horror of honor killings. The stark choice of imagery, confined within plastic, symbolizes suffocation and oppression. The text at the bottom reads, 'Shafilea was suffocated by her parents in front of her siblings,' drawing attention to the brutality and tragedy of such acts. Produced by Leo Burnett in 2015, the campaign is a call to action to raise awareness and honor the memory of victims of honor-based violence. It ties into an 'inaugural Day of Memory for Britain’s Lost Women,' aligning with efforts led by Karma Nirvana and the Henry Jackson Society. The layout is minimalist yet impactful, effectively conveying the seriousness of the issue. |
| Copywriter | Darren Keff |
| Copywriter | Phillip Meyler |
| Graphic Designer | Tim Fletcher |
| Account Director | Sofia Sarkar |
| Account Director | Chris Jackson |
| Creative Director | Justin Tindall |
| Art Director | Darren Keff |
| Art Director | Phillip Meyer |
| Photographer | Erin Mulvehill |
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