ANDY Awards

Creative Award

New York, United States

Update

McDonald's - "Big Mac OOH"

$TBWA\PARIS$

10489

Title	Big Mac OOH
Agency	TBWA\PARIS
Campaign	Pictograms
Advertiser	McDonald's
Brand	McDonald's
Posted	December 2014
Product	Iconic Products
Business Sector	Restaurants & Fast Food
Media Type	Outdoor/Out of Home
AI Description	The McDonald's outdoor advertisement showcases a minimalist, stylized illustration of their iconic Big Mac on a clean, white background. Situated prominently on a Parisian street, the billboard contrasts with the bustling urban environment, highlighting the brand's recognizable product without words or additional imagery. The design leans on simplicity and visual identity to convey the presence and recognition of McDonald's Big Mac, appealing directly to passersby.
Advertising Manager	Xavier Royaux
Advertising Manager	Camille Lopéo
Advertising Manager	Célia Refalo
Account Manager	David Leclabart
Account Manager	Matthéo Pressmar
Account Manager	Christophe Moiroud
Account Manager	Camille Favriau
Creative Director	Jean-François Goize
Copywriter	Frank Marinus
Artist	Michaël Mikiels
Illustrator	Michaël Mikiels