Google / Warner Bros. - "A Journey Through Middle-earth - A Chrome Experiement" by ANDY Awards 2015
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| Title | A Journey Through Middle-earth - A Chrome Experiement |
| Agency | North Kingdom |
| Campaign | A Journey Through Middle-Earth |
| Advertiser | |
| Brand | Google / Warner Bros. |
| Posted | November 2014 |
| Business Sector | Cinema Production |
| Media Type | Web Film |
| Length | |
| More Information | http://middle-earth.thehobbit.com/ |
| AI Description | The ad showcases an interactive digital experience promoting 'The Hobbit: The Battle of the Five Armies' as a web experiment designed for Google Chrome. The visuals start with a tablet, a sword, and a recognizable ring against a textured background, evoking elements from Middle-earth. As the ad unfolds, the viewer is taken through stunning landscapes and terrains reflective of Middle-earth's epic environment, culminating in text that invites users to 'Walk in the Footsteps of Heroes' and 'Join the Epic Battles.' The experience is built for seamless interaction on Chrome across devices like laptops, phones, and tablets, emphasizing the blend of fantasy with digital technology. Ultimately, the ad directs viewers to explore Middle-earth at their web address, promising an immersive journey through an iconic fantasy world. |