Google / Warner Bros. - "A Journey Through Middle-earth" by ANDY Awards 2015
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| Title | A Journey Through Middle-earth |
| Agency | North Kingdom |
| Campaign | A Journey Through Middle-Earth |
| Advertiser | |
| Brand | Google / Warner Bros. |
| Posted | November 2014 |
| Business Sector | Cinema Production |
| Media Type | Digital |
| More Information | http://middle-earth.thehobbit.com/ |
| AI Description | Set against the backdrop of a fiery volcanic landscape, this ad for "A Journey Through Middle-earth" plunges viewers into the fantasy world inspired by 'The Hobbit'. It leverages Google's Chrome Experiment to offer an interactive and immersive digital journey across the mysterious terrains of Middle-earth. The scene captures a distant volcano erupting, with flowing lava vividly depicted in a dramatic, dark setting. This visual goes hand-in-hand with the rich, adventurous theme synonymous with J.R.R. Tolkien's iconic trilogy. The ad reflects the cinematic grandeur of the film while encouraging exploration and interaction—inviting users to begin their journey through a digital interface. Co-branded by Google and Warner Bros. and featuring participation from MGM and New Line Cinema, the design embodies a blend of innovative technology and classic fantasy adventure. |