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Creative Award
New York, United States
John Lewis - "Monty's Christmas" by ANDY Awards 2015

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TitleMonty's Christmas
Title (original language)Monty the Penguin
Agency
Campaign Monty's Christmas
Advertiser John Lewis
Brand John Lewis
Date of First Broadcast/Publication 2014 / 11
Business Sector Department Stores, Supermarkets
Media Type Television & Cinema
Length
AI Description The John Lewis ad, "Monty's Christmas," portrays a heartwarming story of a young boy and his best friend, Monty the Penguin. The ad captures moments of their friendship through various activities, both indoors and outdoors. The visuals transition from the boy watching Monty on a screen, to real-life interactions. Together, they play hide and seek, build with Lego, and enjoy the trampoline. During winter, they walk in the park, observing birds and people. The warmth of family life is shown with scenes of holiday preparations, such as decorating a Christmas tree. The story unfolds with Monty's unfulfilled desire for companionship, as he longs for another penguin. On Christmas morning, the boy surprises Monty with a penguin toy companion, wrapping up the ad with emotional warmth. The soundtrack plays a gentle, melodic tune about love, complementing the visual narrative and evoking feelings of nostalgia and joy.
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Music, Radio and Sound Design
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Music, Radio and Sound Design
Executive Creative Director