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ANDY Awards

Creative Award
New York, United States
GE - "GE Enhance Your Lighting" by ANDY Awards 2015

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TitleGE Enhance Your Lighting
Agency
Campaign Enhance Your Lighting
Advertiser General Electric Company
Brand GE
Date of First Broadcast/Publication 2014 / 9
Business Sector Industry
Media Type Web Film
Length
AI Description The ad for GE's Enhance Your Lighting campaign humorously utilizes a parody of celebrity culture. It showcases Terry Quattro, a fictional famous persona, dramatically emphasizing the importance of good lighting to lifestyle and fame. The ad's comedic tone is set in a vibrant, retro-styled living room. It highlights the GE Link light bulb, noted for lasting over 22 years while costing only $14.97, blending value with longevity. The ad demonstrates its user-friendly nature, controlled via a smartphone app connected to the Wink Hub, offering effortless lighting management. Various scenarios depict the benefits, from adjusting your lighting while engaged in different activities, to setting the mood at home. The message is clear: superior, celebrity-like lighting is affordable and accessible to everyone. The production's setting, humor, and personality exude a glamorous yet approachable feel, encouraging the audience to feel the transformational potential of enhanced lighting in their lives.
Actor / Celebrity
Chief Creative Officer
Telecine
Music
Sound Design Company
Production Company
Post Production
Production Artist
Special Effects / VFX Skulley VFX
Chief Creative Officer
Executive Creative Director
Art Director
Copywriter
Executive Producer
Agency Content Producer
Music Director
Director
Director of Photography (DOP)
Line Producer
Editor
Assistant Editor
Executive Producer
Production Company Producer
Mixer
Animation/3D
Colorist
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Sound Mixer
Sound Mixing
Colorist
Colorist Company 2