Under Armour - "Gisele Bündchen" by ANDY Awards 2015
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Under Armour - "Gisele Bündchen"
- Brand: Under Armour
- Country: United States
- Advertiser: Under Armour
| Title | Gisele Bündchen |
| Agency | Droga5 |
| Campaign | I Will What I Want |
| Advertiser | Under Armour |
| Brand | Under Armour |
| Date of First Broadcast/Publication | 2014 / 9 |
| Business Sector | Sportswear |
| Tagline | I Will What I Want |
| Media Type | Web Film |
| Length | |
| Market | United States |
| AI Description | The Under Armour ad features Gisele Bündchen engaging in an intense kickboxing workout in a minimalist gym setting. A series of projections appear on the walls around her, showcasing a mix of critical and supportive comments from social media users. Despite the negative words like "she's too muscular" or "stick to modeling," Gisele remains focused, channeling the criticism into physical strength. Her powerful punches and kicks symbolize her resilience and determination to defy stereotypes. The ad concludes with the tagline "I Will What I Want," emblematic of Under Armour's commitment to female empowerment and self-assertion in sports. |
| Actor / Celebrity | Gisele Bündchen |
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