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ANDY Awards

Creative Award
New York, United States
Under Armour - "Misty Copeland" by ANDY Awards 2015

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TitleMisty Copeland
Agency
Campaign I Will What I Want
Advertiser Under Armour
Brand Under Armour
Date of First Broadcast/Publication 2014 / 7
Business Sector Sportswear
Tagline I Will What I Want
Media Type Television
Length
Market United States
AI Description The Under Armour advertisement featuring Misty Copeland portrays her powerful journey as a dancer. Capturing emotional depth, it starts with a rejection letter she received as a teenager, yet transitions to her demonstrating exceptional talent in a dance studio. Misty displays her strength, grace, and determination through dynamic movements. Unhindered by initial setbacks, she conveys a message of empowerment as she performs ballet steps with precision. The simple, light-filled visuals in the studio accentuate the elegance of her dance, contrasting with the dramatic stage lighting used in the latter half. The ad concludes by highlighting Misty as a ballerina with the American Ballet Theatre, reinforcing the mantra "I Will What I Want" for Under Armour.
Music
Creative / Art Direction
Executive Creative Director
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Chairman
Chief Creative Officer
Creative Director
Creative Director
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Group Brand Strategy Director
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