Netflix - "Life of Pi" by ANDY Awards 2015
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| Title | Life of Pi |
| Agency | DDB Canada |
| Campaign | You Gotta Get It, To Get It |
| Advertiser | Netflix |
| Brand | Netflix |
| Posted | July 2014 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Tagline | You gotta get it, to get it. |
| Media Type | |
| Length | |
| Market | Canada |
| AI Description | The ad features a minimalist design with a white boat floating on a deep blue ocean, suggesting vastness and isolation. The boat is centered on the page, and a small glimpse of a tiger's tail hanging over the edge hints at mystery and adventure. The Netflix brand name is prominently displayed in red near the bottom, accompanied by the tagline, "You gotta get it, to get it." This visual composition emphasizes simplicity while invoking curiosity and excitement for the viewer. The use of blue tones enhances a feeling of calmness yet opens up the mind to the possibilities of exploration and unexpected elements hidden beneath the surface. |
| Executive Creative Director | Dean Lee |
| Executive Creative Director | Cosmo Campbell |
| Creative Director | Josh Fehr |
| Creative Director | Dean Lee |
| Art Director | Daryl Gardiner |
| Copywriter | Daryl Gardiner |
| Copywriter | Jessica Schnurr |
| Copywriter | Geoff Vreeken |
| Art Director | Kelsey Hughes |
| Associate Creative Director | Daryl Gardiner |
| Agency Producer | Karen Brown |