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ANDY Awards

Creative Award
New York, United States
Netflix - "Airport" by ANDY Awards 2015

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TitleAirport
Agency
Campaign You Gotta Get It, To Get It
Advertiser Netflix
Brand Netflix
PostedJuly 2014
Business Sector Internet Sites (Excluding ISPs) / Apps.
Tagline You gotta get it, to get it.
Media Type Television
Length
Market Canada
AI Description The ad starts at a busy airport terminal with cars driving by and passengers walking hurriedly. A man rushes into the airport, running against the crowd, clearly on a mission. Meanwhile, a woman walks through the terminal, her expression unsure. The man finally reaches her, calling out her name, "Elizabeth," and the two exchange surprised expressions. The scene builds an expectation of a romantic reunion typical in movies. However, the man instead urgently asks for her Netflix password. After some initial shock, she reveals it with a smile, "I love Steven—all lowercase." The ad concludes by showcasing Netflix's platform availability on various devices, reinforcing its accessibility with the tagline, "You gotta get it, to get it."
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Production Company
Production Company Steam Films
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Executive Creative Director
Executive Creative Director
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Agency Producer
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Senior Executive Producer
Executive Producer
Executive Producer
Director of Photography (DOP)
Line Producer
Post Production Cycle Media
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Audio House Creative Director
Audio House Creative Director
Audio House Producer