Fiat - "Tree" by ANDY Awards 2015
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Fiat - "Tree"
This ad is part of the ACT Responsible Collection
- Brand: Fiat
- Country: Brazil
- Advertiser: Fiat
| Title | Tree |
| Agency | Leo Burnett Tailor Made |
| Campaign | Dont Make-Up And Drive |
| Advertiser | Fiat |
| Brand | Fiat |
| Posted | June 2014 |
| Business Sector | Cars |
| Media Type | |
| AI Description | The Fiat ad visually delivers a powerful message about road safety with its striking imagery. Set on a darkened street, the main visual element is an explosion of colors, reminiscent of a vibrant cloud of powders in hues of red, yellow, purple, and pink. This colorful burst contrasts sharply against the dimly lit background, creating a surreal and dynamic scene. Complementing this visual, the tagline "Don’t make-up and drive" emphasizes the importance of staying focused and responsible when driving. This creative use of imagery effectively communicates the theme of caution and the potential consequences of distractions on the road. |
| Creative Director | Marcelo Reis |
| Creative Director | Alessandro Bernardo |
| Creative Director | Vinicius Stanzione |
| Art Director | Marcelo Rizerio |
| Copywriter | Christian Fontana |