Fiat - "Curve" by ANDY Awards 2015
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Fiat - "Curve"
This ad is part of the ACT Responsible Collection
- Brand: Fiat
- Country: Brazil
- Advertiser: Fiat
| Title | Curve |
| Agency | Leo Burnett Tailor Made |
| Campaign | Dont Make-Up And Drive |
| Advertiser | Fiat |
| Brand | Fiat |
| Posted | June 2014 |
| Business Sector | Cars |
| Media Type | |
| AI Description | The Fiat ad showcases a nighttime road scene with a colorful explosion of powder on a sharp curve. The startling visual of a sudden burst of vibrant colors serves as a striking metaphor for the potential hazards of distracted driving. The image aims to capture attention and convey the serious message about road safety. This creative execution is part of a campaign that uses high-impact visuals to raise awareness about the implications of distracted driving, specifically focusing on making up while driving. The slogan in the corner, "Don’t make-up and drive," emphasizes the message with clarity and urgency. |
| Creative Director | Marcelo Reis |
| Creative Director | Alessandro Bernardo |
| Creative Director | Vinicius Stanzione |
| Art Director | Marcelo Rizerio |
| Copywriter | Christian Fontana |